Aston Martin One-77, One for the Ages in Carmel Valley

Aston Martin – Customer Courtship in Carmel Valley

 

 Aston Martin could hardly have selected a more picturesque setting for its Pebble Beach weekend customer event than the Bernardus Lodge, an aesthetically rustic yet ultra-luxury resort nestled in the hills of Carmel Valley next to a vineyard.  The manicured grounds of the Bernardus proved to be a perfect backdrop for the 5-star catered brunch that surrounded an unassuming grass-square placement of the superlative One-77, Aston’s new 700 bhp supercar.  Guests dined on smoked salmon and other culinary delights while taking turns carving up the Carmel Valley hills with a stunning assortment of Vantages, DB9s and DBS models.  Aston was particularly keen on getting customers into the new DBS Volante, the convertible version of the $270,000 DBS that invokes the traditional marque open top nomenclature, and will come to market this fall.

 Notwithstanding the enviable opportunity to drive the powerful sportscars on the challenging curvy hill climbs that surround the estate, the star of the event was clearly the One-77, the uber-Aston that has been appropriately greeted with awe since its unveiling at the Villa d’Este Concorso d’Eleganza at Lake Como, Italy last April.  Though pictures merely suggest a more emphatic interpretation of Aston’s signature design language, in person the One-77 takes on new life, a sensuous and fluid combination of sinewy bulges and well-placed vents that cannot be described as anything less than awesome.  Only 77 examples of the $1.97 million supercar will be produced, ensuring a level of rarity unclaimed by even the most select of exotics.

 Aston’s commitment to customer satisfaction was cemented by the presence of now legendary CEO Dr. Ulrich Bez, who casually roamed the event greeting customers and fielding questions.  In a brief interview, Dr. Bez described the One-77’s handmade engineering with words like “beauty, refinement and substance,” and asserted that the car would forever assume a position in the pantheon of Aston’s most collectible models, alongside the DBR1 and the Zagato-bodied cars.  Gently dismissing possible comparisons to competitors such as the Bugatti Veyron, Dr. Bez clarified that while VW’s car was engineered with a performance goal of 1,000 bhp, the One-77 was rather designed and built to be “a piece of art.”  Clarifying that the One-77 would sit atop the model range for decades to come, Dr. Bez commented, “We can’t make something more beautiful.”

 By Michael Daly

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